Standing Out in a Saturated Market
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Is It What You Like?
One thing that stood out as I reflect on last year’s clients and workshops that I delivered, was the number of business owners, both service and product based, on and offline, that deliver based [...]
Me, Myself and Marketing for I
Warning – a rather direct and to the point blog, not for those that like fluffy advice or think that marketing is about their likes and dislikes. It concerns me when I see posts in business [...]
Marketing Plans – What Are They and Why Bother?
I have seen a lot of plans in my time – new clients handing me a plan they have written or had written for them that is pages and pages long, spreadsheets, graphs, you name it. And guess what [...]
Why Outsourcing 100% of Your Social Media is Risky
Love it or hate it, Social Media has become a huge part of the world we live in today, providing its own unique influence on modern culture. In 2017, almost 8 in 10 Australians were on social [...]
Collect Connections Not Likes
Facebook has over 1 billion users, twitter just fewer than 1 billion users, LinkedIn has 300 million business professionals and the list goes on. In this modern age of business and marketing, the [...]
Tinder For Business – How A Clever Partnership Can Prevent Aussie Small Business Closures
With the Australian Bureau of Statistics reporting that more than 60% of small businesses shut up shop within the first three years of trading, being out of touch with customers is cited as one [...]
