The 1%-ers
It’s a new week, new month AND new quarter, which means we shift to a new focus……the small things. Let me introduce you to my 1%-ers. I am going to share a whole raft of ‘small [...]
A Simple And Free Content Planning Tool To Drive Leads and Sales
Business has been challenging for quite some time now and I know I for one, have had my attention drawn to generating new leads and supporting existing clients, rather than working on planning. [...]
Why I Walked Away From a Potential New Client
Why systems and processes should always come before marketing and sales. I recently met with a potential new client who had asked me to help him with his marketing. However, it quickly became [...]
Me, Myself and Marketing for I
Warning – a rather direct and to the point blog, not for those that like fluffy advice or think that marketing is about their likes and dislikes. It concerns me when I see posts in business [...]
Why Outsourcing 100% of Your Social Media is Risky
Love it or hate it, Social Media has become a huge part of the world we live in today, providing its own unique influence on modern culture. In 2017, almost 8 in 10 Australians were on social [...]
It’s not what you know; it’s what you do with the knowledge
I recently read a post in a FB group with someone sharing their experience of a very high profile speaker event where she listed what she had learned and the key pieces of information that the [...]
Start Out Before You Start Up
You’ve got an idea, you have joined some Facebook business groups, you have started reading all about the world of entrepreneurship and have been flung into a million directions with terminology [...]
Warning! Facebook Business Groups can be bad for your business – how to use Facebook groups to successfully grow your business
How on earth can a Facebook Group be bad for your business we hear you say? We know it sounds odd, but we spend a lot of time in groups and have learned a few tricks to make the time spent in [...]
Tinder For Business – How A Clever Partnership Can Prevent Aussie Small Business Closures
With the Australian Bureau of Statistics reporting that more than 60% of small businesses shut up shop within the first three years of trading, being out of touch with customers is cited as one [...]
Collaboration, marketing and more with Susie Campbell
This Woman Can chats with Susie Campbell about everything from her time in the navy to collaboration, some pitfalls for start-ups and why she doesn’t have a favourite quote or [...]
Her Freedom Project
Susie Campbell is Chief Connector of a creative marketing and PR agency, Little Black Book Marketing. A former British Royal Navy Officer, Susie has taken a less than conventional career path [...]