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We are all juggling the ever-changing COVID restrictions be it pivoting, going online, only selling local, or sadly closed until further notice.  However, what I want to encourage us all to do is [...]

As a business owner, it is not always easy to donate or give away money from sales to support local charities or causes. So, I like to try and find creative ways to give back and support those [...]

Those of you who know me or who have read my bio will know that my career background is rather more unusual and includes many years Serving in the Royal Navy. Marching, weapon training, uniforms [...]

Marketing and Sales – which is letting you down? Are you guilty of a mistake that is impacting both? You may easily be able to answer this, or you may ponder what each one is, or you might start [...]

Why systems and processes should always come before marketing and sales. I recently met with a potential new client who had asked me to help him with his marketing. However, it quickly became [...]

It doesn’t matter whether you are new to business or a dab hand, June 30 generally causes angst for business owners in one way or another.   But I want to share a few ways to take the focus from [...]

I have seen a lot of plans in my time – new clients handing me a plan they have written or had written for them that is pages and pages long, spreadsheets, graphs, you name it.  And guess what [...]

You’ve got an idea, you have joined some Facebook business groups, you have started reading all about the world of entrepreneurship and have been flung into a million directions with terminology [...]

With the Australian Bureau of Statistics reporting that more than 60% of small businesses shut up shop within the first three years of trading, being out of touch with customers is cited as one [...]

  This Woman Can chats with Susie Campbell about everything from her time in the navy to collaboration, some pitfalls for start-ups and why she doesn’t have a favourite quote or [...]