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I recently read this fantastic explanation by Medianet of something that I have found myself explaining many, many times to those keen to use media. Many business owners see and read of other [...]

It’s a new week, new month AND new quarter, which means we shift to a new focus……the small things. Let me introduce you to my 1%-ers. I am going to share a whole raft of ‘small [...]

Business has been challenging for quite some time now and I know I for one, have had my attention drawn to generating new leads and supporting existing clients, rather than working on planning.  [...]

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When I mention local print media to clients, I receive one of a few reactions in no particular order;  Does anyone read the paper anymore?  (face of disappointment) But what about national [...]

Marketing and Sales – which is letting you down? Are you guilty of a mistake that is impacting both? You may easily be able to answer this, or you may ponder what each one is, or you might start [...]

How to avoid disappointment and losing money when unravelling the mystery of the PR Agency – what to ask them, what you should know and what to expect.  Like any service or product in [...]

It can be difficult for many SME’s to know when and what to pitch to the media – finding a news-worthy story angle can present as one of the biggest hurdles for small business owners, but so too, [...]

Starting out in small business can be hard. And making the decision to use the media as a marketing strategy is likely to be last on the list.  Most start-ups either feel the strategy is simply [...]