When businesses give back
As a business owner, it is not always easy to donate or give away money from sales to support local charities or causes. So, I like to try and find creative ways to give back and support those [...]
Owned, earned and paid media — the pros and cons.
I recently read this fantastic explanation by Medianet of something that I have found myself explaining many, many times to those keen to use media. Many business owners see and read of other [...]
The 1%-ers
It’s a new week, new month AND new quarter, which means we shift to a new focus……the small things. Let me introduce you to my 1%-ers. I am going to share a whole raft of ‘small [...]
A Simple And Free Content Planning Tool To Drive Leads and Sales
Business has been challenging for quite some time now and I know I for one, have had my attention drawn to generating new leads and supporting existing clients, rather than working on planning. [...]
Changing Up Your Story Angle For Different Media Outlets
For more video tutorials and online discussions like this one, join our private Facebook Group of Ambitious Business Owners here.
Three compelling reasons to pitch a story to your local media
When I mention local print media to clients, I receive one of a few reactions in no particular order; Does anyone read the paper anymore? (face of disappointment) But what about national [...]
Navigating the Minefield of PR Agencies
How to avoid disappointment and losing money when unravelling the mystery of the PR Agency – what to ask them, what you should know and what to expect. Like any service or product in [...]
Using the Media to Grow Your Business
Starting out in small business can be hard. And making the decision to use the media as a marketing strategy is likely to be last on the list. Most start-ups either feel the strategy is simply [...]
