As a business owner, it is not always easy to donate or give away money from sales to support local charities or causes. So, I like to try and find creative ways to give back and support those [...]
I recently read this fantastic explanation by Medianet of something that I have found myself explaining many, many times to those keen to use media. Many business owners see and read of other [...]
It’s a new week, new month AND new quarter, which means we shift to a new focus……the small things. Let me introduce you to my 1%-ers. I am going to share a whole raft of ‘small [...]
Business has been challenging for quite some time now and I know I for one, have had my attention drawn to generating new leads and supporting existing clients, rather than working on planning. [...]
When I mention local print media to clients, I receive one of a few reactions in no particular order; Does anyone read the paper anymore? (face of disappointment) But what about national [...]
How to avoid disappointment and losing money when unravelling the mystery of the PR Agency – what to ask them, what you should know and what to expect. Like any service or product in [...]
Starting out in small business can be hard. And making the decision to use the media as a marketing strategy is likely to be last on the list. Most start-ups either feel the strategy is simply [...]