Owned, earned and paid media — the pros and cons.
I recently read this fantastic explanation by Medianet of something that I have found myself explaining many, many times to those keen to use media. Many business owners see and read of other [...]
Three compelling reasons to pitch a story to your local media
When I mention local print media to clients, I receive one of a few reactions in no particular order; Does anyone read the paper anymore? (face of disappointment) But what about national [...]
3 Reasons Your Business Can Pitch to the Media
It can be difficult for many SME’s to know when and what to pitch to the media – finding a news-worthy story angle can present as one of the biggest hurdles for small business owners, but so too, [...]
Marketing Plans – What Are They and Why Bother?
I have seen a lot of plans in my time – new clients handing me a plan they have written or had written for them that is pages and pages long, spreadsheets, graphs, you name it. And guess what [...]
Using the Media to Grow Your Business
Starting out in small business can be hard. And making the decision to use the media as a marketing strategy is likely to be last on the list. Most start-ups either feel the strategy is simply [...]
