When businesses give back
As a business owner, it is not always easy to donate or give away money from sales to support local charities or causes. So, I like to try and find creative ways to give back and support those [...]
Owned, earned and paid media — the pros and cons.
I recently read this fantastic explanation by Medianet of something that I have found myself explaining many, many times to those keen to use media. Many business owners see and read of other [...]
Three compelling reasons to pitch a story to your local media
When I mention local print media to clients, I receive one of a few reactions in no particular order; Does anyone read the paper anymore? (face of disappointment) But what about national [...]
Tax Time Tips To Stop The EOFY Rush
It doesn’t matter whether you are new to business or a dab hand, June 30 generally causes angst for business owners in one way or another. But I want to share a few ways to take the focus from [...]
3 Reasons Your Business Can Pitch to the Media
It can be difficult for many SME’s to know when and what to pitch to the media – finding a news-worthy story angle can present as one of the biggest hurdles for small business owners, but so too, [...]
