The why and how of repurposing content
Ok, so I love content. Content can be your story, your messages, it articulates your brand, it shares valuable insights, it educates, it informs, it entertains, it answers questions, it chats [...]
A Simple And Free Content Planning Tool To Drive Leads and Sales
Business has been challenging for quite some time now and I know I for one, have had my attention drawn to generating new leads and supporting existing clients, rather than working on planning. [...]
Changing Up Your Story Angle For Different Media Outlets
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Three compelling reasons to pitch a story to your local media
When I mention local print media to clients, I receive one of a few reactions in no particular order; Does anyone read the paper anymore? (face of disappointment) But what about national [...]
Marketing and Sales
Marketing and Sales – which is letting you down? Are you guilty of a mistake that is impacting both? You may easily be able to answer this, or you may ponder what each one is, or you might start [...]
Navigating the Minefield of PR Agencies
How to avoid disappointment and losing money when unravelling the mystery of the PR Agency – what to ask them, what you should know and what to expect. Like any service or product in [...]
Me, Myself and Marketing for I
Warning – a rather direct and to the point blog, not for those that like fluffy advice or think that marketing is about their likes and dislikes. It concerns me when I see posts in business [...]
To surprise or not – when to use promoted or surprise loyalty in your business
I love helping business owners to learn how to create loyalty amongst their customers that not only results in customers returning again and again, but also attracts new ones. Retention is key [...]
Marketing Plans – What Are They and Why Bother?
I have seen a lot of plans in my time – new clients handing me a plan they have written or had written for them that is pages and pages long, spreadsheets, graphs, you name it. And guess what [...]
It’s not what you know; it’s what you do with the knowledge
I recently read a post in a FB group with someone sharing their experience of a very high profile speaker event where she listed what she had learned and the key pieces of information that the [...]
Tinder For Business – How A Clever Partnership Can Prevent Aussie Small Business Closures
With the Australian Bureau of Statistics reporting that more than 60% of small businesses shut up shop within the first three years of trading, being out of touch with customers is cited as one [...]
