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Ok, so I love content.   Content can be your story, your messages, it articulates your brand, it shares valuable insights, it educates, it informs, it entertains, it answers questions, it chats [...]

Business has been challenging for quite some time now and I know I for one, have had my attention drawn to generating new leads and supporting existing clients, rather than working on planning.  [...]

When I mention local print media to clients, I receive one of a few reactions in no particular order;  Does anyone read the paper anymore?  (face of disappointment) But what about national [...]

Warning – a rather direct and to the point blog, not for those that like fluffy advice or think that marketing is about their likes and dislikes.      It concerns me when I see posts in business [...]

I love helping business owners to learn how to create loyalty amongst their customers that not only results in customers returning again and again, but also attracts new ones.  Retention is key [...]

I have seen a lot of plans in my time – new clients handing me a plan they have written or had written for them that is pages and pages long, spreadsheets, graphs, you name it.  And guess what [...]

Love it or hate it, Social Media has become a huge part of the world we live in today, providing its own unique influence on modern culture. In 2017, almost 8 in 10 Australians were on social [...]

You’ve got an idea, you have joined some Facebook business groups, you have started reading all about the world of entrepreneurship and have been flung into a million directions with terminology [...]

Facebook has over 1 billion users, twitter just fewer than 1 billion users, LinkedIn has 300 million business professionals and the list goes on. In this modern age of business and marketing, the [...]

With the Australian Bureau of Statistics reporting that more than 60% of small businesses shut up shop within the first three years of trading, being out of touch with customers is cited as one [...]