Quoting Brief - Hullabaloo PR

Getting To Know You
Your Company/Organisation Name
Your Name
Email Address
Phone Number
Primary Function of your Website
Products/Services You Offer
Your Brand Vision, Values & Benefits
Tone/Feel Of Your Business/Organisation
Your Growth Goals for the Business/Organisation
Where are you headed?
Elevator Pitch
You have 30 seconds to explain your business to someone with no knowledge of your service/product, how would you summarise it?
And if that person was then to say.... 'Yes, I could use that service, why should I choose you?’
What initiated this project?
What are your goals for this website on completion?
How will you measure and evaluate success?

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Your Audience
Who is your target market/audience?
Name and describe each type. Give as much information as you can about them as a potential customer/user
What problem do you solve for them and why do people need you?
What has prompted them to look for a solution like yours?
What/Who are your customers alternative choices to solve this problem?
What do they offer that you dont?
Do your competitors have any advantage over you?
What action would you like your customers to take on your site?
Eg. Register for details, buy a ticket, or call us, etc
How do you plan to drive traffic to your website?
And Finally......
Who are your Top 3 competitors
Provide descriptions and URL's if possible – also, anything you admire about what they do
Brands You Aspire To
What have you found online that you feel have some of the characteristics you are after in your new website

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Technical Details
Functionality

What types of functionality beyond static content pages is required and why is it needed? e.g. shopping cart or ecommerce, forms, cookies, interactive maps, store locators, blogs, events calendar, jobs listings, a photo gallery
How will this functionality achieve our business objectives?
Please describe and expand on any other specific functionality
Hosting
- Yes Please! Help me sort New Hosting for this project
- Thanks anyway, I have my own hosting sorted
Domain(s) used by the site
CRM Connectivity

Will there be any CRM Connectivity?
Social media
- Facebook
- Instagram
- Twitter
- Linkedin
- Pinterest
- Other
Will there be any social media accounts used on the site
Integrations

What existing systems will this website need to connect with? e.g. PayPal

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What existing content (if any) will be used on this new website?
e.g. think blogs, news, data
What pages would you like to incorporate into your new website?
Do you have any Key Dates or Deadlines that you would like to work within?
Name
This field is for validation purposes and should be left unchanged.

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Getting To Know You