Name and describe each type. Give as much information as you can about them as a potential customer/user
What has prompted them to look for a solution like yours?
Do your competitors have any advantage over you?
Eg. Register for details, buy a ticket, or call us, etc
Provide descriptions and URL's if possible – also, anything you admire about what they do
What have you found online that you feel have some of the characteristics you are after in your new website