Why systems and processes should always come before marketing and sales. I recently met with a potential new client who had asked me to help him with his marketing. However, it quickly became [...]
Want to stand out from the noise? Want to become known and famous for something? Read on! There are plenty of marketing strategies around; think social media, flyers, websites, e-newsletters, [...]
How to avoid disappointment and losing money when unravelling the mystery of the PR Agency – what to ask them, what you should know and what to expect. Like any service or product in [...]
It doesn’t matter whether you are new to business or a dab hand, June 30 generally causes angst for business owners in one way or another. But I want to share a few ways to take the focus from [...]
It can be difficult for many SME’s to know when and what to pitch to the media – finding a news-worthy story angle can present as one of the biggest hurdles for small business owners, but so too, [...]
I wanted to share this recent coverage for one of our clients, not to show off but to share the purpose behind it. Business owners often struggle with finding a story in their business, [...]
Warning – a rather direct and to the point blog, not for those that like fluffy advice or think that marketing is about their likes and dislikes. It concerns me when I see posts in business [...]
I love helping business owners to learn how to create loyalty amongst their customers that not only results in customers returning again and again, but also attracts new ones. Retention is key [...]
I have seen a lot of plans in my time – new clients handing me a plan they have written or had written for them that is pages and pages long, spreadsheets, graphs, you name it. And guess what [...]
Love it or hate it, Social Media has become a huge part of the world we live in today, providing its own unique influence on modern culture. In 2017, almost 8 in 10 Australians were on social [...]
