When I mention local print media to clients, I receive one of a few reactions in no particular order;  Does anyone read the paper anymore?  (face of disappointment) But what about national [...]

Marketing and Sales – which is letting you down? Are you guilty of a mistake that is impacting both? You may easily be able to answer this, or you may ponder what each one is, or you might start [...]

One thing that stood out as I reflect on last year’s clients and workshops that I delivered, was the number of business owners, both service and product based, on and offline, that deliver based [...]

Why systems and processes should always come before marketing and sales. I recently met with a potential new client who had asked me to help him with his marketing. However, it quickly became [...]

Want to stand out from the noise? Want to become known and famous for something? Read on!  There are plenty of marketing strategies around; think social media, flyers, websites, e-newsletters, [...]

How to avoid disappointment and losing money when unravelling the mystery of the PR Agency – what to ask them, what you should know and what to expect.  Like any service or product in [...]

It doesn’t matter whether you are new to business or a dab hand, June 30 generally causes angst for business owners in one way or another.   But I want to share a few ways to take the focus from [...]

It can be difficult for many SME’s to know when and what to pitch to the media – finding a news-worthy story angle can present as one of the biggest hurdles for small business owners, but so too, [...]

I wanted to share this recent coverage for one of our clients, not to show off but to share the purpose behind it. Business owners often struggle with finding a story in their business, [...]