The Countdown To A COVID Christmas For Small Business And What You Might Need To Consider
We are all juggling the ever-changing COVID restrictions be it pivoting, going online, only selling local, or sadly closed until further notice. However, what I want to encourage us all to do is [...]
When businesses give back
As a business owner, it is not always easy to donate or give away money from sales to support local charities or causes. So, I like to try and find creative ways to give back and support those [...]
When to prioritise yourself over your business
Those of you who know me or who have read my bio will know that my career background is rather more unusual and includes many years Serving in the Royal Navy. Marching, weapon training, uniforms [...]
Owned, earned and paid media — the pros and cons.
I recently read this fantastic explanation by Medianet of something that I have found myself explaining many, many times to those keen to use media. Many business owners see and read of other [...]
The why and how of repurposing content
Ok, so I love content. Content can be your story, your messages, it articulates your brand, it shares valuable insights, it educates, it informs, it entertains, it answers questions, it chats [...]
The 1%-ers
It’s a new week, new month AND new quarter, which means we shift to a new focus……the small things. Let me introduce you to my 1%-ers. I am going to share a whole raft of ‘small [...]
A Simple And Free Content Planning Tool To Drive Leads and Sales
Business has been challenging for quite some time now and I know I for one, have had my attention drawn to generating new leads and supporting existing clients, rather than working on planning. [...]
3 Ways To Collaborate to Boost your Christmas Sales
Collaborating is a great way to reach new customers and in the run up to Christmas when many retailers and service businesses want to increase their revenue prior to an often-quieter period, what [...]
It’s the one decision that you ought to make sooner rather than later!
It’s the one decision that you ought to make sooner rather than later! What am I talking about? Scaling. I see it often. A business owner starts out, everything is going well, they start to get [...]