“Creativity is intelligence having fun!”

Albert Einstein


We love small business because it is so much easier to be creative when you don’t have 6 departments to agree to an idea, 5 meetings to sit on, 8 signatures to acquire and a presentation to give before anyone will even acknowledge you have a great idea!

This is why small business can just as easily compete with the big brands and stand out in the crowd of competition and do PR in a way that delivers big results.

We love the world of offline marketing and are a bit partial to commercial premises! You know, bricks and mortar stores, the storefronts and shopkeepers of our cities and suburbs and tucked-away street corners. We love shop fronts, cafés, restaurants, pop up shops, the inside and outside of shops, the staff in the store, the signage outside the store, the kerb appeal, the store merchandising, the uniforms. We also love clinics, treatment rooms, receptions, stock rooms, kitchens and serveries.  Soooooo much fun to be had!

We aren’t neglecting all you online lovers, oh no! We love to work with online warriors for different reasons – online owners forget about the offline space and ways to make a name for yourselves, that’s where we come in. We love you because we switch on light bulbs for you and show you a different way to market yourself.  Forget paid ads and Google Adwords, we’ll come up with something completely different for you guys!

We love everything there is to know about small businesses and what we love even more, is helping them stay in business and building a mob of loyal customers. Add to the mix our signature twist of connecting businesses with the community around them and voila, you are in business!

Clients are referred to us because we roll up our sleeves and get stuck in; we are practical marketers. We are a fresh pair of eyes and look at the business from the customer’s perspective – something that many business owners forget in the midst of being busy!

Whose crazy dream was this?

Susie, founder of Hullabaloo (formerly Little Black Book Marketing but Susie wanted to make more noise in the industry so rebranded!) first discovered her love and flair for bricks and mortar marketing whilst Serving in the Royal Navy.  Tasked to create an array of catering, retail and leisure services, within a busy Naval Base, from concept to open day, each outlet was created with a unique personality, aimed at a very specific market, each one becoming hugely popular with locals and visitors alike.

Now based in Sydney, working with both local and interstate clients, Susie and her team bring their creative eyes and practical approach to using the media, in pursuit of their big bold goal to keep 5000 businesses in business and is one of the only small business PR companies, to create PR stunts for clients.

Making use of three key strategies – media, creating memorable customer experiences and collaborations, Susie helps businesses to stay in business by becoming known and famous.

Her company, Hullabaloo, a public relations and content agency,believe businesses do better when they work together and that engagement with their community, creating a memorable customer experience and connecting with the media is key to their success.

Susie was rather proud and excited to have been recognised by Perkbox as one of their Female Forces of 2020 for International Womens Day.


Meet our Team


  • Susie
    Susie Commanding Officer (CO)
    Known for ~ Creative Thinking that challenges the norm
    Excels at ~ Leadership
    Awesome Talent ~ Identifying media angles

  • Beth
    Beth Logistics Officer (Purser)
    Known for ~ Utter Efficiency
    Excels at ~ Detail
    Awesome Talent ~ Looking after everything the rest of us run out of patience with!

  • Kat
    Kat Public Relations Officer (PRO)
    Known for ~ Eye for detail and delving into every possible media angle
    Excels at ~ Crafting a publicity story that demands attention
    Awesome talent ~ Building great relationships with the media

  • Chloe
    Chloe Lead PHOT
    Known for ~ Stunning images
    Excels at ~ Nailing the brief the first time
    Awesome talent ~ Creative styling and capturing the essence of a business

  • Sarah
    Sarah Camera Crew
    Known for ~ Recognising the importance of a deadline
    Excels at ~ Reflecting the personality of a brand or business in film
    Awesome talent ~ A natural strength in visual storytelling

Here’s what our clients say about us

  • I came across Hullabaloo PR through online recommendations and my  interest  was sparked as they  specialised  in helping small business. Being a start-up I was very keen to have some advice and after chatting with Susie it  became apparent she  could help me in many ways. After our first  strategy call with her I felt re-energised and given some clear direction for my next 6 months.  Subsequently her team were able to write blog pieces that were no only well  written but fabulous content suited perfectly to my market. My experience in working through these pieces  what  seamless  . Herself and Neeley were  extremely professional and went over and above in  helping to get blog and email pieces out to my audience. I  would have no hesitation in recommending them and I look forward to working with them again in the future. 

    Katrina Verso Owner and Founder, Cammino
  • It was an absolute pleasure to work with Susie Campbell from Hullabaloo PR in creating media releases and a PR strategy for our past Industry Award campaign. The knowledge and guidance that she provided was second to none. Susie has strengthened my knowledge of Public Relations and the importance of creating a powerful media release. I was thoroughly impressed with the service provided as well as the on-going support that was provided by Susie. What a fantastic experience Hullabaloo PR provides. I would highly recommend Susie and the team at Hullabaloo PR to anyone looking to revamp their PR and Marketing strategies!

    Chelsea Thomson Direct Selling Australia
  • A big thank you Susie Campbell for such an informative 20 minute strategy call. It was so power-packed and I got heaps out of it. You are awesome! 

    Mansi Mash Accessories
  • I've engaged Susie and her team for several tasks ~ mainly for creating strong Public Relations and visibility for me and also to handle social media, newsletter and more.

    Susie is brilliant - and so is her team.

    Engaged, caring, responsive, highly professional and always with a big smile and genuine interest in my business. I highly recommend Susie and Hullabaloo to any entrepreneur who wants to foster their media presence.

    Jürgen Schmechel Inspiring Relationships
  • Thank you so much for all of your assistance, it has been a great experience being your client. I can and will only say good things about Susie and Hullabaloo PR.

    Linda Court Kavalia Power
  • I just love that you are on this journey with me Susie! THANK YOU for listening and helping my business to evolve and grow.

    Dina Cooper Parents Leading Change
  • I just wanted to let you know that you have been so amazing, and thank you so much.

    Alli Price Motivating Mum
  • Thank you so much for your call this morning and taking the time to go through the details of how I can start moving. One day, I need to make a video blog about choosing the right people to work with and how you have been so good for me and my marketing.

    Maud Briscoe-Renaud Maud Briscoe-Renaud Counselling and Life Coaching
  • I LOVE what you have done, we are so very happy with your service! Thank you!

    Karen Mileto Supreme Natural Health
  • To be totally honest, I have been raving all about Susie's lecture to everyone who has asked me about my day. It was like you 'slapped me on the forehead' and reminded me of all of the ways I knew how to run my business, but got lost in doing along the way.

    Stacey Hansen Mmmm Pate And More
  • Susie and her team are an absolute pleasure to deal with. They are never short on ideas and not afraid to think outside the box. I highly recommend Hullabaloo PR. I contracted Hullabaloo PR to edit and proof read the copy of my new book, and what I received was astounding! Susie is super talented and easy to work with; her turnaround time is also impeccable. Susie's services have been invaluable! 

    Tiffany Gouge Studio: Tiffany Gouge
  • Susie is a highly professional person and is dedicated in everything that she does. A high achiever with great communication skills makes Susie a pleasure to work with.

    Pippa Rowntree Leah Jay Property Management Specialists
  • My fortnightly Skype sessions with Susie were so helpful, she is an amazing listener and is incredibly patient. She managed all of my social media presence and direct marketing, was thorough and reliable, and helped me to sort my realistic ideas from the unprofitable and unscalable ones. Thanks Susie for coaching me and helping me remain in my business, because i think without your encouragement and advice, I wouldn't where I am today.

    Glynis Howard Baby of Mine
  • Susie from Hullabaloo PR came recommended to me through a friend I trust. At the time I wasn't really sure what i needed as far as social media but I was daunted by it. As I had just launched my business I didn't want to get it wrong and send out the wrong message to the market. I met with Susie and she took the time to really understand my business and "The Why" behind it. From this she worked within my budget and put together a strategy that I understood and was really impressed with. Susie and her team regularly check up on what is working through analytics and review our social media strategy. I cannot recommend the Hullabaloo PR team enough, they are personal, professional and have really helped grow my business and educate me at the same time in the fast moving world of social media

    Monique Treder Happetite Food
  • I still remember reading the first sentence of content Susie had developed and I just thought “this is amazing”. When I was finished reading it, I just sat there silently and thought, this lady who I have never met, and all she really did was spend a good few minutes speaking to me and then all I did was complete a questionnaire has completely captured not only the image I wanted to present but my personality and persona in its entirety. I was completely gobsmacked and was completely happy with the end product. In addition she was always readily available for feedback, didn’t hesitate to offer her opinion regardless of whether I would agree or not, and really helped me create the essence of my website. If you are looking for someone to develop content for you regardless of how corporate don’t bother looking any further – you’ve hit jack pot!  

    Aarati Ilanko Global RP
  • I worked with Susie from Hullabaloo PR to help develop and refine the Opportunity Summary for Little Rockers Radio. Susie was very thorough in gaining an understanding of the business in order to put together our proposal. The turn around was fast, however by no means rushed. The final summary, that honed in on the key benefits of working with Little Rockers Radio, is now used when we commence all conversations with potential partners.

    Sarah Morrissey Little Rockers Radio
  • Being a small business, I've relied very heavily on social media to advertise my services. My Facebook page was achieving regular new likes initially and people were seeing the posts but nothing was consistent or generating much engagement. I didn't really have quality time to dedicate to the page and it became quite dormant. Hullabaloo PR gave me some fantastic ideas to boost page productivity and help me better understand how to manage the page consistently. I am now a master of scheduling regular, relevant posts to my audience and have a clear understanding which posts work and which don't. A one hour brainstorming session with you has been invaluable. The best thing is the time I've saved! I know the page is performing without having to 'work' on it every day. Plus it has generated new business so quickly! Awesome Hullabaloo PR. Thank you!

    Julia Crawford Union Jacks Mobile Hair Services
  • Susie is both an accomplished expert in her field of offline marketing and a person of great warmth and positivity. She helped me get my first local media in place in not just one but two local papers and I made the front page! She has been a helpful guide in what can be a confusing world. Susie and her dedicated team always go above and beyond to ensure your message gets out there to the right people, a real world direct alternative to online marketing.

    Simon Miskin Dare 2 Be
  • Susie recently pitched to the local media for an event I was presenting. Her enthusiasm, continual contact and caring attitude gave me confidence that she would be unerringly successful. This was indeed the case. I received new attendees which helped make my workshop a huge success. I would recommend Susie to anyone needing help to upgrade their business visibility in the media.

    Diana Scanlan Being Naturally Healthy
  • Susie Campbell is a powerhouse Mentor who is very smart and has the heart and mind to help people win big on every level. I have known her for years and love her great work. Susie rocks!

    Edward Zia Excellence Above Coaching
  • Just had the most awesome first mentoring session with Susie. She was warm, friendly & relatable, took the time to understand my business and gave me a new focus to start working on straight away. Came away feeling inspired and invigorated!

    Lou Duggan The Lou Duggan Creative Studio
  • 5 STARS!

    Bec Derrington SourceBottle
  • Great working with Hullabaloo on my new logo and business card. They let me drive the designs as much as possible with helpful tweaks and suggestions along the way. Ease of communication made it a smoothly run project with the ability to discuss any concerns or whacky changes I wanted to make along the way. Would definitely use them again.

    Jules Lawson Jules Nature Artist
  • I was hesitant to re-brand as I had stuck with my original design for so long. But I am glad I made the call to Hullabaloo PR. Susie and her team took into consideration my concept of having something old (existing logo) but making it new. And what a job! We will be applying our image across all our documents, emails, signatures, signage. Thanks again Hullabaloo, looks like you will be our PR department for a very long time!

    Mal Helweh Maize Group Pty Ltd
  • Thanks so much for all the work you have done on my blogs, they’ve been great! I felt that you really wrote them the way I would have (but much better!).

    Pip Archer Simply Downsize
  • Thank you so much to the Hullabaloo team for all the assistance you have provided so far!

    Nicole Cortes Quality Child Minding
  • Susie knows how to get her clients great media coverage, resulting in your ideal potential customers reaching out to you. I highly recommend.

    Tracy Secombe Tracy Secombe ~ Soul Pleaser
  • Susie is so nice and great with putting her finger on where your business can improve! 🙂 Love her work!

    Mads Damgaard Petersen Erickson Coaching
  • I found Susie helpful and right on target with her knowledge - her suggestions to me and for my business were useful and things I would not have thought of myself. Susie was easy to work with and generous in her manner.

    Lisa Jayne
  • Susie and her team are excellent to work with. If you have a business and need to get noticed, Hullabaloo is your new best friend. Susie is an expert in small business PR and has shown very strong results. Her fun nature and human-centric approach makes working with her even more enjoyable. Highly recommend!

    Nathalie Reiter The Efficiency Hub
  • Susie and her team are the champions at branding and social media. Susie hosted fantastic, informative and captivating Social Media UpSkilling Webinars for the Newport Chamber of Commerce in which all businesses found her advice extremely helpful, including myself. Using her tips I have now personalised authentic, branded content for my business saving me hundreds in previous generic marketing. Thank you Hullabaloo PR!

    Noni Crawford Hello Wealth
  • Hullabaloo PR are simply amazing - communication with Susie and her team is effortless and results always exceed expectations! I would highly recommend the team at Hullabaloo PR for all of your PR needs.

    Lisa Jaffe Jaffe Websites
  • We have been working with Susie and her team for several years now and have always found that they really understand our brand and nail every bit of work they do for us.

    Suzanne Carroll Cool Clutch
  • I want to express my sincerest gratitude, thanks and appreciation for all you have created and been a part of with us! THANK YOU!

    Carrie Bruce SustainaPod by VerdeLife
  • Susie and her team did a fantastic job in helping me with some copywriting and an Award Entry submission. Not only was the quality of work to high standards, the turn-around was fast (with a short deadline on my end) and it meant I had the work done within 48 hours.  Thanks Susie! Can’t thank you enough.

    Aidan D'Arcy The Body Transformation Academy
  • Susie's one week Media Challenge worked wonders for our brand. Thank you Susie for your guidance and support. We'll be back.

    Daphne K Knows LAJOIE SKIN
  • I asked Hullabaloo for an urgent design for our company for a function coming up and it gone done quick, professionally and ticked all the boxes.

    Mal Helweh Maize Group
  • I asked Susie from Hullabaloo PR for some help with some PR for my first ever solo exhibition and I loved the angle that the release was written. This was sent out to journalists with an interest in art, and I ended up being interviewed on radio, having a write up online and getting an interview with the executive producer of Nine Honey! Media also came to my opening night which ended up in two sold pieces. I would never have received this kind of attention without Susie's help!!

    Claire Cassey Australian Abstract Artist
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt