“Creativity is intelligence having fun!”
Albert Einstein
WE ARE THE PUBLIC RELATIONS TEAM THAT DARES TO BE DIFFERENT ~ WE ARE HERE TO MAKE YOU KNOWN AND FAMOUS AND TO KEEP AUSSIE SMALL BUSINESS, IN BUSINESS!
We love small business because it is so much easier to be creative when you don’t have 6 departments to agree to an idea, 5 meetings to sit on, 8 signatures to acquire and a presentation to give before anyone will even acknowledge you have a great idea!
This is why small business can just as easily compete with the big brands and stand out in the crowd of competition and do PR in a way that delivers big results.
We love the world of offline marketing and are a bit partial to commercial premises! You know, bricks and mortar stores, the storefronts and shopkeepers of our cities and suburbs and tucked-away street corners. We love shop fronts, cafés, restaurants, pop up shops, the inside and outside of shops, the staff in the store, the signage outside the store, the kerb appeal, the store merchandising, the uniforms. We also love clinics, treatment rooms, receptions, stock rooms, kitchens and serveries. Soooooo much fun to be had!
We aren’t neglecting all you online lovers, oh no! We love to work with online warriors for different reasons – online owners forget about the offline space and ways to make a name for yourselves, that’s where we come in. We love you because we switch on light bulbs for you and show you a different way to market yourself. Forget paid ads and Google Adwords, we’ll come up with something completely different for you guys!
We love everything there is to know about small businesses and what we love even more, is helping them stay in business and building a mob of loyal customers. Add to the mix our signature twist of connecting businesses with the community around them and voila, you are in business!
Clients are referred to us because we roll up our sleeves and get stuck in; we are practical marketers. We are a fresh pair of eyes and look at the business from the customer’s perspective – something that many business owners forget in the midst of being busy!
Whose crazy dream was this?
Susie, founder of Hullabaloo (formerly Little Black Book Marketing but Susie wanted to make more noise in the industry so rebranded!) first discovered her love and flair for bricks and mortar marketing whilst Serving in the Royal Navy. Tasked to create an array of catering, retail and leisure services, within a busy Naval Base, from concept to open day, each outlet was created with a unique personality, aimed at a very specific market, each one becoming hugely popular with locals and visitors alike.
Now based in Sydney, working with both local and interstate clients, Susie and her team bring their creative eyes and practical approach to using the media, in pursuit of their big bold goal to keep 5000 businesses in business and is one of the only small business PR companies, to create PR stunts for clients.
Making use of three key strategies – media, creating memorable customer experiences and collaborations, Susie helps businesses to stay in business by becoming known and famous.
Her company, Hullabaloo, a public relations and content agency,believe businesses do better when they work together and that engagement with their community, creating a memorable customer experience and connecting with the media is key to their success.
Susie was rather proud and excited to have been recognised by Perkbox as one of their Female Forces of 2020 for International Womens Day.

Meet our Team
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Beth Logistics Officer (Purser)
Known for ~ Utter Efficiency
Excels at ~ Detail
Awesome Talent ~ Looking after everything the rest of us run out of patience with!